Why your offer is not selling (and how to fix it)
Here are the reasons why and the 3 steps to fix it
As a corporate “exiteer” and former strategy consultant, I thought I knew.
The secret formula for what it takes to grow a business.
Until I started my own company.
Here is the good news if you are struggling with this same issue, I can help.
I have learned the hard way what it takes to build a business. Instead of spending the same amount of money we have, you can learn from me.
My business is doing ok. But honestly that was never my dream.
In 2021 I personally trained lots of entrepreneurs on how to create a value proposition, a good offer that actually sells and that makes you stand out in a crowded marketplace.
One of my clients, a fellow corporate “exiteer”, was doing ok.
But that was not her dream. She wanted to build a business empire, not simply another source of income.
So she came to me . In less than 1 month we upgraded her positioning and messaging. She no longer writes time-consuming proposals. Her presence on socials improved massively (no vanity metrics, she connected to more prospects).
And after 3 months, she sent me this message: “Yes Floor!! I am so happy, everything is really coming together. Just got 2 leads and sold 1 high ticket campaign today!”
I can only help if you want to be helped
Of course, I can get you the same results as my client. But only if you have a can-do mentality. Many entrepreneurs are compulsive buyers. They buy lots of courses and templates and then let them sit there on their hard drive.
That is not how I work. I won’t give you a vague strategy and then let you figure out the hard part by yourself.
Think about what you want. What is your goal? The only thing that is holding you back are constraints: energy constraints, time constraints, money constraints and knowledge constraints. There is a limited amount that you can spend working in your business, so you need to make it count.
By hiring a coach and business mentor like me, you hire someone that already figured it out. Will my help move the needle? That is what you need to figure out.
To help you do that, I will be very clear about the proven formula I use.
Read through the steps and think about how much you need to invest to figure this out alone.
You are not applying offer economics
To fix this, we always create a concept that sells first.
That means that you need to apply offer economics, as I call it.
People buy whatever solves their problem. If your offer is not selling, then you are not making it painful enough.
Great offers have this in common:
They provide a cure, not a remedy or prevention. A migraine pill will always outperform a preventive treatment. That is simply how it is.
They take away a constraint for the buyer. At Avenue we solve the constraints of knowledge and time. You don’t need to figure out how to create a great offer that sell by yourself. - And time is the biggest constraint of making money. So time gains pay themselves back quite easily.-
They solve the most painful problem for their buyer. Their messaging triggers the feeling “I need to solve this pain and I need to solve it as fast as possible”.
They know how long it realistically takes to get results. I know my clients will get their first results in a month. In less than 3 months, they’ll have paying leads. The more clients I help, the more confident I become.
They always focus on the big 3 themes that humans want to improve: health, wealth and relationship.
They have a unique way of solving the problem that sets them apart in their market. This is often called the big idea and it is instrumental in creating an offer that sells.
They are clear and give limited options to buy. People do not like complexity. If your offer is too complex, it will not sell.
They use great names that promise a result.
2. Your messaging is not magnetic
If you write like everybody else, no one will notice you. In today’s landscape, this is especially true. Our second step involved upgrading your messaging.
Here is my advice: why not try to actually be different?
I am allergic to generic messaging. Because it tells me nothing about what your special talent is. That 1 thing that sets you apart from everyone else.
Develop your own methods. And then find the words to attract people who need this.
For me copywriting help and hands-on assistance is what sets me apart from other business coaches. I have developed and refined my own process for niching down, creating great offer, pitching, social selling, writing content and generating leads.
After only 1 meeting, I literally interrogate my clients on what it is they really do. And we can usually rewrite their messaging on the spot. Because I have been trained in what works and what doesn’t.
People only buy from you, if they are confident enough that you will deliver on your promise. That is why I always recommend being super clear.
Small tweaks can make a major difference in my experience. Usually, entrepreneurs know their market pretty well and they know which problem they are solving. But creating an expert status in their market and claiming their mastery. That is a different issue altogether!
For example, if you focus on a big group who have little in common, like SMEs, it is hard to be seen as an expert. Generic choices create generic copywriting. And that will not make you stand out.
We know that good messaging creates expert positioning. And that brings in the Euros in your bank account.
3. You are not trained to execute expert positioning
Step 3 focuses on a major roadblock that is often caused by the imposter syndrome, fear of visibility or other self-sabotage. If you do not train yourself to test and develop your messaging, it will be hard to build a scalable business.
That is why I always teach all my clients proven copywriting frameworks to test their messaging. I call that social selling. You use our proven formats, test them out on social media and see how your audience responds.
This will help you fine-tune your messaging, get to know your audience better and position you as an expert.
Want help from an expert?
Have you answered the question if you can achieve this by yourself? Or do you want a highly trained professional to upgrade your offer within a few weeks?
Apply for a 20- minute offer review here. If you qualify, Floor will review your offer and tell you what you need to do and how long it will take to get leads.
